Thursday, January 6, 2011

Bigger! Better! More Bang for Your Buck!

Dear Retailers,

I understand that you need to move your product, whether it be the Big Mac or Slim Fast. I get that you have paid to have a lot of research done to exploit the weaknesses of my mind to know how tempt me to buy your product... I get it. But can you please explain to me why everything in this goddamned country is low fat, fat free, lite!, light, sugar free, low sodium, all-natural, organic, 0 calories, low carbohydrates, and still delicious, yet here we are, as a country, in a full fledged obesity epidemic????

I'll tell you why! It's because of companies like you. Yes! You! You, who tell use it's ok to take a break with a snickers bar (at 250 calories a pop) or that we just can't have ONE chip or that I'm Lovin' It at the fast food chains. I swear you all pump a detrimental amount of calories, sodium, and fat into everyday products to make us fat only to have to other side of the spectrum offer every way from here to Thursday on how to get thin and healthy again. Seriously.

These conflicting messages are reeking havoc on our country. On our waistlines. On our psyches. To save America from ourselves, there should be a governmental cap on the products that companies are allowed to actively advertise. For example, any product that doesn't have what's considered a 'healthy' nutritional make up, cannot be paraded across the airwaves (much in the same way cigarette ads are banned from tv and radio). Yes. A lot of companies would be upset, but perhaps it would force a lot of you retailers to reconsider the products that you are producing. Is there really a need for pasta dishes that have over 1000 calories (PER SERVING!!!! I'm looking at you OLIVE GARDEN)? Or weight loss pills that cause anal leakage (SEXY!)? What if we all led healthy and active lifestyles without the need of special products and guilty pleasures (like a 510 calorie venti white chocolate mocha from Starbucks)?

I'm tired of us, as a majority, having rumps the size of Buicks and self-esteem the size of an all-natural pea. We have to make this crazy consumerism stop. We have to stop jumping off the cliff like lemmings when it comes to our health. We have to grow some common sense and see that McDonald's isn't a HEALTHY choice no matter what they preach or the toys they give out. That buying the gimmicky sneakers that are supposed to tone and tighten our ever expanding backsides are just one more way that retailers are trying to sell us as quick fixes. THERE ARE NO QUICK FIXES! IF YOU EAT TOO MUCH AND DO NOT MOVE AROUND ENOUGH, YOU WILL BECOME SO FAT THAT YOU CANNOT LEAVE YOUR BED AND WILL NEED A FORK LIFT TO REMOVE YOU FROM YOUR HOUSE. It's that simple.

In conclusion, retailers, I ask you to consider my approach. To reconsider the products that you are creating catchy jingles and flashy advertising for, and take an interest in me, as a consumer. In turn, I promise I won't hold it against you if you don't drench things in fat and sodium. I promise I won't cause a scene in the lobby of your restaurant if the only things on your menu are healthy choices with reasonable calorie counts. I promise if you create a genuinely great product that will benefit my health and well-being, I will purchase it - which will still enable you to make a profit (so that you can roll around in your money vault in full Scrooge McDuck fashion). If you build it. We will come.


Kindest Regards,


The Unemployed Diva


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